Hello,

Welcome Members!

Tip of the Week
I don't think one tip about stressing the benefits of your offer with your copy is really enough to get the point home to everyone. I don't know about you, but I've seen lots of articles that talk about benefits vs. features, but for someone who is having trouble understanding the difference, I can't believe they are really helpful. Here are my thoughts about why people have difficulty with this concept.

When most of us decide to try online business, the first thing we think is, "I need a product." We search for the perfect product: something everybody wants at such a great price that no one will be able to resist our offer. We look at the features.

• "This one offers a great commission!"
• "Look how inexpensive this is! I could sell thousands of these!"
• "Look at all you get for this price!"

And then we proceed to try and sell our new product in the same way:

• "This one offers the best commission!"
• "Look how inexpensive this is! So easy to afford!"
• "Look at all you get for this price!"

When we do this we are making a terrible mistake. We are assuming that our customers are in the same eager mindset we were in when we chose our product.

While online business is thriving and many new businesses continue to come on the scene every day, most of our prospects are just customers, not opportunity seekers. Also, it doesn't take long for opportunity seekers to become skeptical and start leading with the question, "What kind of results have you had?" (I think every new online business person hates to hear this question if it comes before they have had a real chance to work the system and see some results.)

Except for the small percentage of online business people who are so new that they're still actively looking for a product to sell, most netpreneurs are not interested in opportunities for their own sake. Many won't even consider an opportunity unless they actually use and love the product being sold.

For this reason, it is vital that we shift our focus from what sold us to what will sell others. And again, here we would begin our discussion of benefits over features.

• People don't care how much a product costs until they decide they might like to have it.
• People don't care who is offering a particular product until they are thinking about buying.

Things people DO care about:

• Being able to make more money.
• Being able to spend less time working.
• Being able to spend more time with their family.
• Being able to lose weight.
• Being able to look younger.
• Feeling good.

I'm sure if you look at your product and ask yourself what end result does it deliver, you may be able to add to this list. The point is, people don't care about things as much as they care about what a particular thing will do for them. So be sure to stress the benefits!

Tomorrow is the Big Day
Don't miss your last chance to sign up for one or both of the wonderful coaching opportunities planned for tomorrow.

First, at 1pm Eastern (GMT-5), Janet Legere, owner of Contact List Builder, will present the "Online Coaching Show!" with professional coach, Jean Hudson, M.Ed. This exciting online event is a totally new and revolutionary concept in the field of coaching. Set in Janet's online chat room, Jean will provide a real coaching session for one lucky volunteer while the other attendees listen in. After the 30 minute coaching session, all attendees will be able to ask questions.

This first-of-it's-kind event is the perfect opportunity to see what the coaching buzz is all about. Not only will you get to see what a professional coach can really do, you'll also learn from the advice and tips that Jean provides to improve your own life! The cost is only $24.97 for this two hour live show including all materials. Click here for full details and registration. And be sure to check out the story the Calgary Herald wrote about this historic event!

Then, at 7pm Eastern (GMT-5), my own prosperity mentor, Marilyn Jenett, is co-hosting a Valentine Conference Call with three other coaches, each specializing in some aspect of love. Whether you are interested in developing Universal love, self love, loving relationships, love for your body or your business and the work you do, this will be an exciting and eye opening call. The cost? Only $20 for 90 minutes! Click here for full details and registration.

Don't make the same mistake I did. I didn't really understand the full value of coaching before I tried it, and let many wonderful opportunities slip by me. Now that I have tried it, I think coaching is an indispensible way to dramatically shorten your learning curve and help you get to where you want to be much, much faster. At prices like these, you really don't have much to lose by checking it out and possibly so much to gain! Choose the session that resonates with you or, get the full benefit by making a day out of coaching and attend both!

Have a Profitable Day,

Cathy Wagner
ONE STOP Internet Business Services
Providing Freedom Seeking Entrepeneurs with
Low-Risk, Online Profit-Building Guidance.

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