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Jack
writes: I am not good at some things with a computer, but I can send/receive messages etc. But, I have tried and tried to compose satisfactory messages in an autoresponder from the title, body of ad and then I am stuck. They all have at least 10 follow-up messages and I don't know how to draft a satisfactory follow-up message unless I know what the customer wants. Help, Help, from anyone out there. have purchased double-optin leads and cannot sofar import them into an autoresponder. Would someone out there share an example of an ad campaign with everything needed to publish a campaign with an autoresponder? such as a template for each section. Thanks
for sharing. Cathy's
reply: When writing a follow up series, I suggest starting with an outline of all the best aspects of your product. That is, everything that you would tell your best friend, if you thought they were interested. These will be your talking points and topics for your different messages. Your first message is generally a thank you for subscribing to this series and an overview of what you plan to talk about. Each subsequent message should expand on one of the points in the outline. For example, you may be selling nutritional supplements. In your first message you would give an overview of the benefits of using your supplements (feel great, high quality, low price, etc.) In your first follow up message, you might discuss the benefits of prevention when it comes to your health and the long history of herbs and natural remedies used throughout history. In subsequent messages you might talk about specific products and why they are something that everyone should be using. Your last message should summarize all the points you made in your previous messages with emphasis on why your product is the best. Basically, you can use your autoresponder to really expand on and explain your topic. Buyers like to have as much info as they can before they buy and if you give that to them, they will feel more confident buying from you. Remember to include a call to action in each of your messages. Always invite them to your site for more information and try to include discounts or incentives for people to act now. Get feedback if you can. Remember, it is much easier to get a friend or family member to read one message and tell you if you have thoroughly explained your topic than it is to make them read through the entire series. Each message should be able to stand on it's own as a sales letter. Also, not everyone will have 10 or 15 messages about their product. Don't try to draw out the number of messages you have with filler. A series with 7 quality messages can work better than 10 messages that do not all include quality information. Look
for more tips inside this web site. Not a member? Join
Today! Cathy
Wagner ---------------------------------------------- |
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